We commission our favorite photographers to shoot a single roll of film however they want. We then sell each shot on the roll for an affordable price—with a twist: The photos are sold sight unseen. This means that no one will know what the shots look like when they go on sale. Only their place on the roll. Each buyer will receive an exclusive 1/1 print of their shot. But not before we destroy the negatives. Ensuring that each shot remains an edition of one for eternity. No reprints. Ever.