From The World’s Most
One Shot celebrates the fragile beauty of analog by commissioning photographers to shoot new and exclusive work that we turn into the most limited, limited-edition prints ever. Each unique shot is sold sight unseen and will remain a mystery until you receive the print in the mail.
HOW IT WORKS
For each edition, One Shot commissions a photographer to shoot a single roll of film — however they want.
Buyers can select and purchase any available shot on the roll. After a shot is claimed, it will be gone forever.
The photographer uses the roll to shoot an exclusive series of photos that will remain a mystery until they're printed.
Each shot is printed in an edition of one and sold sight unseen — meaning that buyers won’t see the shots until after they’ve purchased them.
After each 1/1 print is made, the negatives are destroyed — ensuring that every One Shot photo is instantly and impossibly rare.
THE RUSSIAN ROULETTE
Jeff Luker’s wild landscapes, epic road trips and fleeting moments of love and friendship have been published in books and exhibited around the world. In addition to his unforgettable personal work, Luker has shot major advertising campaigns for Levi's, Nike and Urban Outfitters, as well as editorial for such publications as AFAR, Bon Appétit and Beautiful / Decay. For Edition Two, Luker shot a roll of Kodak Porta 400 35MM on a Contax T2.
"Normally I shoot for months and then edit down. This time there was a lot of surprise involved because you really only get one shot."
— Jeff Luker