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EDITION ONE
SOLD OUT

Edition Two coming soon

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ONE-OF-A-KIND Prints From The World’s Most Exciting Photographers

One Shot celebrates the fragile beauty of analog by commissioning photographers to shoot new and exclusive work that we turn into the most limited, limited-edition prints ever. Each unique shot is sold sight unseen and will remain a mystery until you receive the print in the mail.

HOW IT WORKS

 
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THE FILM

For each edition, One Shot commissions a photographer to shoot a single roll of film — however they want.

THE SHOTS

Buyers can select and purchase any available shot on the roll. After a shot is claimed, it will be gone forever.

THE SHOOT

The photographer uses the roll to shoot an exclusive series of photos that will remain a mystery until they're printed.

 
 

THE PRINTS

Each shot is printed in an edition of one and sold sight unseen — meaning that buyers won’t see the shots until after they’ve purchased them.

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THE END

After each 1/1 print is made, the negatives are destroyed — ensuring that every One Shot photo is instantly and impossibly rare.

 
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THE RUSSIAN ROULETTE
OF PHOTOGRAPHY

 
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EDITION ONE:

 

BRIAN FINKE

One Shot launches with fresh work from award-winning photographer, Brian Finke, whose iconic shots featuring bodybuilders, flight attendants, high school cheerleaders and hip hop honeys has been published in books and exhibited around the world. His editorial photography appears regularly in The New York Times, Wired Magazine, National Geographic, The New Yorker, Esquire and Newsweek. For One Shot, Finke will shoot a 24-shot roll of medium-format Fuji Pro 400H on his Hasselblad 503CW. 

 

“I always feel like
reality is the best.
I can’t make it up better than it already exists.”

— Brian Finke

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